PPS 2023 INTEGRATED REPORT

To summarise our eight strategic pillars or themes: 1. Exclusive Member Value Proposition At PPS, we view our members as owners of the business, rather than mere clients. Through our mutuality model, we offer tailored financial and lifestyle solutions, enriching our members’ lives. We want to enhance their professional lives and offer industry-leading products while fostering a vibrant community experience. 2. Diversified revenue streams Diversified revenue streams are pivotal in enhancing member benefits and protecting against external uncertainties. Our strategy involves supporting member uptake of new solutions and services and entering new markets sustainably in other geographies and segments. 3. Holistic solutions We are committed to offering holistic financial solutions that maximise the benefits of mutuality for our members. We strive to become a trusted partner throughout our members’ professional journeys. 4. Adviser Value Proposition Advisers play a crucial role in our relationships with members. Therefore, empowering them with the right tools and solutions is essential. Our goal is to establish ourselves as the financial services provider of choice for advisers who advise professionals, enabling them to deliver consistently excellent service to their clients (our members). 5. Brand leadership Effective brand positioning is paramount in attracting new members and establishing PPS as a thought leader in the graduate professional market and as an organisation that contributes to the greater good. 6. Digitalisation Efficient digital services are essential for meeting the needs of time-starved graduate professionals. At PPS, we are committed to developing an omnichannel sales and service experience that enhances member engagement and satisfaction. 7. Culture Our high-trust organisational culture is the cornerstone of our success, driving results, learning and caring across different aspects of our business. We strive to create a culture where employees feel empowered and engaged, fostering a learning mindset that drives results while prioritising the member experience. 8. Sustainability Embedding sustainability principles into our operations showcases our dedication to economic growth, social development and environmental stewardship. Through active engagement with stakeholders and aligning with the United Nations Sustainable Development Goals (SDGs), we actively pursue a positive societal impact while safeguarding our business’s enduring success and resilience. 6. Digitalisation 1. Exclusive member value proposition 2. Diversified revenue streams 3. Holistic solutions 4. Adviser value proposition 5. Brand leadership 7. Culture strategic themes 8. Sustainability 11 Strategy

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